In this edition of interesting things on the interweb, you’ll find three different forms of thinking from one source - Strawberry Frog. For those of you who don’t keep up-to-date with the advertising industry, Strawberry Frog is an independent agency which has been described as “waging war against the dinosaurs of advertising - monolithic global networks and their holding companies.”
Interesting interweb one:
In a five minute interview conducted by Heidu Ehlers, the founder of Strawberry Frog, Scott Goodson, discusses some of the challenges and priorities involved in running a global agency. According to Goodson, “when I founded Strawberry Frog, the challenge was always about fearlessness. You know, am I fearless enough to do it, do I have what it takes. And that question is there every single day.”
Interesting interweb two:
In the Planner Survey 2010, Heather LeFevre reports on the working life of 1578 strategic planners from around the world. Covering topics such as salary, job satisfaction and digital activity, the Planner Survey 2010 delivers some great data in a visually engaging format.
In an insightful Adweek article titled, ‘Whither Millennial Men,’ Chip Walker shares his insights on the emerging nature of millennial men. According to Walker, “millennial men are taking matters into their own hands and inventing a new version of American male success… a new male success archetype I call the indie guy.” Walker goes on to say that, “maybe the future of marketing to these young men is about giving them hope that a new version of American male success is possible, in a world where the odds sometimes seem stacked against them.”